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If you run a seasonal e-commerce brand, you know the feeling. Sales are quiet for months, and then suddenly—Black Friday hits, or your product goes viral for the holidays, or back-to-school season kicks in—and your order volume triples overnight. It’s exciting. It’s also terrifying if your pick and pack fulfillment setup cannot handle the surge.

Managing one storefront is straightforward. Managing three or four? Multi-channel fulfillment gets harder fast. When a product sells on eBay, your Shopify store doesn’t automatically know. Unless you’re manually updating stock across every platform — or have a system doing it for you — your numbers will drift. And drifting numbers lead to: Each of